The logistic growth model describes situation where the growth of some population is proportional to the number present at any time and the difference between that amount and some limiting value called the “carrying capacity.”

The standard example is this: a small group of rabbits is placed on an island. The population will grow rapidly at first (like exponential growth), but eventually will level off when the food source cannot sustain any more rabbits; the island cannot ‘carry” a larger population.Before going on, ask your students to sketch a graph that shows what this model looks like.

Other things follow the same model. The spread of a disease is one, as is the cumulative sales of almost any new product.

The first graph below shows the cumulative sales of several video games. Each graph shows a typical logistic growth shape: sort of an elongated S. The sales begin rapidly and then level off near their carrying capacity.

(Source vgchatz.com)

The second graph has information on cumulative iPad sales.

(Source: The Daily Mail.com)

The top graph is the actual cumulative iPad sales. It shows a typical logistic growth shape. The smooth graph is a copy of Steve Jobs’ estimate of cumulative sales before the iPads went on sale. He clearly anticipated the logistic growth, but the actual sales ran ahead of his expectations. Both graphs seem to be headed for the same carrying capacity. The quarterly sales are graphed as a histogram at the bottom. In calculus terms, the cumulative sales graph is the integral of the quarterly sales – the accumulation of the total sales over time.

Jobs was criticized for using the graph to hide decreasing quarterly sales estimates on the right side of the graph; sales decrease, but the cumulative number keeps rising. The criticism is correct, but is not proof of any ulterior motivation by Jobs. The growth of any new product can be expected to show such a graph and sales will certainly drop after everyone who needs/wants/can’t-live-without the product has one.

**Simulation**

Here is a way to demonstrate logistic growth in your class.

*A disease is introduced into a population of people (your class). At first only one person has the disease. Then it spreads in proportion to the product of the number of people who have it and the number who do not have it. Once a person has it, they are immune and cannot get it again. *

- Assign everyone in the class a number 1, 2, … N. (This works best for N > 20)
- Use the calculator’s random number generator to produce an integer from 1 to N.
- When a person’s number comes up, that person is “sick” and stands. (Of course if they’re sick maybe they should sit.)
- Then continue, in each round generate as many random numbers as people standing. Those whose numbers appear for the first time stand.
- Record the round number and the number of persons standing (i.e. “sick”). Graph the number standing after each round.

Here are the results with a group of 30 people:

Round | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 |

Standing | 1 | 2 | 3 | 6 | 11 | 19 | 22 | 24 | 28 | 28 | 28 | 29 | 29 | 29 | 30 |

Plot the data in a suitable window

(From *Teaching Calculus*,3^{rd} edition)

Notice the very typical S-shape of the graph, the fast initial growth, and the leveling off at the end.

Look for more on the logistic equation next week.

Coming soon:

- Jan 31st,
**The Logistic Equation** - Feb 7th,
**Graphing Taylor Polynomials** - Feb 14th,
**Geometric Series – Far Out**

The graphics in this post will not show up on my school’s computer. My tech says it is because the site uses an older unsupported cipher. Can you post the link for them? Thank you

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Laura

I cannot supply the links. The images are stored at WordPress and should show up. I suggest you either access the blog on your home computer or Google “logistic growth images” that will get you these or similar images. The source is listed by each image and that may help you find these. Sorry I can’t be of more help. Lin

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